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Saturday, March 20 • 10:00am - 10:45am
Creating an Effective District-Level Survey Strategy Using Qualtrics

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Do you get a survey every time you go anywhere or do anything now a days? Even my dentist sends me a survey now after every appointment asking me “how my experience was?” As a citizen do YOU feel over surveyed?

Survey research is and can be a very useful and necessary tool to understand the values, opinions, and insights of our various stakeholders. However, as the saying goes, it is possible to have too much of a good thing. And too much surveying can not only lead to annoyed participants but low-quality data and feedback.

In 2019, USBE contracted with Qualtrics, the world’s most trusted research software, to provide each Utah district with its sophisticated research and survey capabilities. SO, now what?! Join us for this session to talk about how to take advantage of this amazing tool beyond just using it to administer the required USBE surveys (Educator Engagement and Climate Surveys) and start developing a meaningful and intentional district survey strategy. We’ll talk about must do’s, should do’s, and the mistakes we’ve made along the way to save you the headaches of starting from scratch. Learn several survey best practices and leave with a roadmap of how to successfully implement a quality survey research plan in your district so that you can ask better survey questions and have more confidence in the quality of survey data you collect.

avatar for Caitlin O'Connor

Caitlin O'Connor

Statistician; Data Analyst; SurveyMonkey, Park City School District
A data nerd before it was cool, Caitlin has always been most passionate about and interested by numbers that represent people – their thoughts, actions, experiences, and intentions. As the principal research and assessment data analyst for the Park City School District for the past... Read More →

Saturday March 20, 2021 10:00am - 10:45am MDT
Session (Room) 16